Business Administration Faculty - Nevada State College

Business Administration Faculty

BS in Business Administration

An accessible, affordable, versatile degree with five innovative concentrations.
Students presenting business research

Business Administration Faculty

Neil Longley Business Administration Program Director| Nevada State College

Neil Longley, Ph.D.

Dr. Neil Longley joined Nevada State College in September 2019 as Director of the newly-formed Department of Business. Prior to joining NSC, he spent the previous 15 years as a professor in the Isenberg School of Management at the University of Massachusetts, Amherst. He served in a variety of administrative and leadership roles while in the Isenberg School, including five years as Director of the PhD program.

Dr. Longley holds a PhD in Economics from Washington State University, and also has an MBA and an undergraduate degree in Accounting. He has an unwavering commitment to teaching, and was the 2017 winner of the Isenberg School’s Teaching Excellence Award. He has authored over twenty-five peer-reviewed articles, along with two scholarly books, and his research has been featured in the New York Times.

Heidi Batiste Business Administration Professor | Nevada State College

Heidi Batiste, Ph.D.

I have an 18-year history working as a human resource professional in a variety of capacities within the military, government, and private sectors. I have enjoyed serving in numerous roles within human resources and organizational development, culminating in my role as an organization and workforce development consultant in southern Nevada. My research and teaching interests are very much connected to the workforce issues that I have seen throughout my career. I am interested in topics related to developmental relationships in the workforce, diversity management, employee engagement, and organizational commitment.

Bo Liang Business Administration Professor | Nevada State College

Bo Liang, Ph.D

Dr. Bo Liang joined the Department of Business at Nevada State College as an Assistant Professor of Marketing in August of 2020. She received a Ph.D. in Marketing from the University of Utah, and a M.B.A. degree with a minor in Marketing from Clemson University. Before coming to Nevada State College, Dr. Liang worked as an Assistant Professor of Marketing at Saint Vincent College for six years.

Dr. Liang’s primary research interests are in the areas of consumer information search, learning, and decision making in online environments. Specifically, she employs web analytics, content analysis, social network analysis, data visualization, and statistical modeling tools to analyze online consumer-generated data sets to better understand consumer learning and decision-making and their sociological underpinnings, generating insights to inform theory as well as practice in the area of marketing. Her work has been published in the Journal of Consumer Behavior, Journal of Medical Internet Research, Journal of Health Communication, International Journal of Nonprofit and Voluntary Sector, and Journal of Web-based Communities. She is a frequent presenter at the Marketing and Public Policy Conference (MPPC). Additionally, Dr. Liang is a reviewer for a variety of journals, edited books and conferences.

Dr. Liang teaches courses in marketing principles, consumer behaviors, and marketing research. Her unique combination of industry experience, academic training, and hands-on teaching enables her to provide students with powerful learning experiences in digital marketing, marketing analytics, and social media marketing.


Jessica Parks, Ph.D.

Dr. Parks teaches Principles of Managerial Finance and other courses in the Financial Services concentration. The concentration provides an overview to various financial services professions including banking, investment planning, financial planning, and financial counseling.

She completed her doctoral education from the University of Georgia. Her research focuses on the use of poverty simulations and college students’ attitudes towards poverty.

Her pronouns are she/her/hers.

Michelle Region-Sebest Business Administration Professor | Nevada State College

Michelle Region-Sebest, Ph.D

As a business person and professor at NSC, my primary goal is promoting concepts that are relevant for all students seeking to become successful in the business environment. Prior to my teaching career, I spent over 20 years in the private sector, ultimately ending as a Vice President of Global Production for a billion dollar a year company. I chose to go back to school to gain different insights into being an effective organizational leader. After earning my PhD in Organizational Management, I developed an interest in better understanding organizational communication, small business leadership, organizational leadership and change management.

This understanding, coupled with my own experience, helped form the basis for my personal philosophy on teaching, authentic action. I embrace the opportunity to share this combined knowledge with my students.

Raul Tapia Business Administration Professor| Nevada State College

Raul Tapia, Ph.D

Prior to teaching, I worked in Public Accounting, auditing small local nutrition shops to multimillion dollar oil and gas resource companies and everything in-between. Watching the massive turnover in my staff and colleagues geared me to want to research and understand employee turnover in public accounting bringing me back to education to get my PhD. My research interests are geared towards behavioral in understanding superior subordinate work relationships and factors that contribute to work quality and effectiveness specifically in Audit teams.

I love teaching and hope that I share the benefits and opportunities that accounting has to my students to hopefully one day make them Accountants as well.

Za'Ni Smith

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