First edition of annual magazine receives gold recognition
By Mandi Enger
The first edition of the Nevada State College (NSC) magazine, the Black and Gold Annual, has won a gold 2012 Collegiate Advertising Award (CAA) in the single magazine publication category. The CAA was presented to all contributors of the piece including NSC, All Write Business Communications, and B&P Advertising, Media and Public Relations.
The annual magazine was launched in October 2012 during the college’s10-year anniversary celebration in order to share details of the unique programs, events, students, faculty, and alumni at NSC with community members and supporters throughout the state.
Highlights of the magazine include features on the School of Education, School of Nursing, School of Liberal Arts and Sciences, and student life. A faculty and staff directory and listings of alumni and NSC donors are also included.
The second edition of the Black and Gold Annual is expected to be released by the college in the fall of 2013.
The first annual CAA program was held in December 2012. The program is an elite competition designed specifically for communications, marketing, and advertising initiatives of colleges and universities from across the nation. More than 700 entries from the United States and Canada were entered into the 2012 program.
All entries were judged by industry experts and were scored on multiple criteria with a possibility of 100 total points. Gold awards were presented to entries receiving a score of 95 to 99 points (the top five percent in the nation).
Criteria included creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal. Entrants competed against similar-sized organizations in their specific groups and categories.
To order a complimentary copy of the Black & Gold Annual, please email NSC.PublicRelations@nsc.edu.